Partnership between Meta and UMG Enhances Music Licensing for Social Media Platforms

Monday, 12 August 2024, 08:51

Meta and Universal Music Group (UMG) have established a new licensing agreement that allows users to incorporate UMG songs into their posts on Threads and WhatsApp. This collaboration aims to address concerns over AI-generated content and promises fair compensation for artists and songwriters, particularly in the realm of short-form video. The deal represents a significant step towards supporting creators in an evolving digital landscape.
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Partnership between Meta and UMG Enhances Music Licensing for Social Media Platforms

Meta and UMG's New Licensing Deal

Meta has entered into a groundbreaking licensing agreement with Universal Music Group (UMG) that allows users to use UMG songs in their content on popular platforms like Threads and WhatsApp.

Key Objectives of the Agreement

  • Address AI-generated content - The deal seeks to mitigate issues related to unauthorized use of music by AI.
  • Fair compensation - It ensures that artists and songwriters are compensated fairly for their work.
  • Focus on short-form videos - The agreement will particularly benefit creators producing short-form video content.

This partnership highlights Meta's commitment to supporting music creators and navigating the challenges of the digital media landscape.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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