Infinix CEO Reveals Dominance of Mid-Range Smartphones in India

Saturday, 10 August 2024, 07:13

The Indian smartphone market has seen a significant shift, with devices priced between Rs 10,000 and Rs 20,000 now accounting for over 40% of sales. According to Infinix India CEO Anish Kapoor, the heightened demand for 5G-enabled handsets is a key factor behind this trend. The rising affordability and features of mid-range smartphones cater to the growing consumer base interested in advanced technology without breaking the bank. This shift indicates a changing landscape in consumer electronics in India.
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Infinix CEO Reveals Dominance of Mid-Range Smartphones in India

Overview of the Indian Smartphone Market

Infinix India CEO Anish Kapoor reports significant trends in the Indian smartphone landscape:

  • Smartphones priced between Rs 10,000 and Rs 20,000 dominate with over 40% market share.
  • The shift toward 5G technology is driving this market change.
  • Mid-range devices offer advanced features at competitive prices.

Conclusion

This increase in the popularity of mid-range smartphones suggests a pivotal change in consumer preferences, moving towards affordability and technology.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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