X Removes All Advertising from Premium+ Subscription Following Boycott

Thursday, 8 August 2024, 16:09

In a significant move, X has announced that its Premium+ subscription will be completely ad-free. This change comes as the platform faces a lawsuit from advertisers due to a boycott related to content concerns. The decision raises questions about how it will impact earnings for content creators who rely on ad revenue from the platform. Ultimately, this shift might redefine the revenue model for creators on X, prompting both users and advertisers to reassess their strategies moving forward.
TechCrunch
X Removes All Advertising from Premium+ Subscription Following Boycott

X's Latest Move in Subscription Services

The X account has announced a major update regarding its Premium+ subscription service. Effective immediately, the subscription will be completely ad-free. This decision is part of X's response to a boycott by advertisers.

Impact on Creators

  • Ad-Free Experience: Subscribers will benefit from a more streamlined and engaging app experience.
  • Content Creator Earnings: Concerns arise over how this change will affect content creators' earnings, primarily those who were supported through ad revenue.
  • Long-Term Strategy: This move may lead to a significant shift in the revenue model for creators on the platform.

As the situation develops, it will be crucial for both advertisers and creators to adapt to these rapid changes in the platform's monetization policies.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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