Bharti Airtel's Strategic Shift Towards 5G Fixed Wireless Access Enhancement
Bharti Airtel's Strategic Shift
Bharti Airtel is making significant strides in the telecom sector by enhancing its Go-To-Market (GTM) strategy for 5G Fixed Wireless Access (FWA) services. Through the adoption of a Standalone (SA) 5G network, Airtel is now able to deliver FWA as a complementary offering alongside its Fiber to the Home (FTTH) services.
Unified Pricing for Services
According to analysts at BoFA Securities, both the FWA and FTTH offerings are now priced similarly. This strategic pricing adjustment is expected to attract more customers, fostering growth for Airtel.
Expanding Market Reach
- FWA is anticipated to significantly increase Airtel's total addressable market.
- This move could help the company enhance its competitive positioning.
- Airtel is poised to redefine broadband accessibility in India.
In conclusion, Bharti Airtel's innovative approach towards integrating its 5G services could lead to transformational changes in household broadband access across the country.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.