Bharti Airtel's Strategic Shift Towards 5G Fixed Wireless Access Enhancement

Wednesday, 7 August 2024, 12:16

Bharti Airtel is leveraging its SA 5G network to enhance its Fixed Wireless Access (FWA) services as a complementary offering to its Fiber to the Home (FTTH) services. Analysts from BoFA Securities highlight that the pricing strategy aligns both services, potentially broadening Airtel's market reach to more households. This strategic move is expected to significantly increase Airtel's total addressable market, reinforcing their position in the competitive telecom landscape. In conclusion, Airtel's innovative approach could redefine broadband accessibility in India.
Indiatimes
Bharti Airtel's Strategic Shift Towards 5G Fixed Wireless Access Enhancement

Bharti Airtel's Strategic Shift

Bharti Airtel is making significant strides in the telecom sector by enhancing its Go-To-Market (GTM) strategy for 5G Fixed Wireless Access (FWA) services. Through the adoption of a Standalone (SA) 5G network, Airtel is now able to deliver FWA as a complementary offering alongside its Fiber to the Home (FTTH) services.

Unified Pricing for Services

According to analysts at BoFA Securities, both the FWA and FTTH offerings are now priced similarly. This strategic pricing adjustment is expected to attract more customers, fostering growth for Airtel.

Expanding Market Reach

  • FWA is anticipated to significantly increase Airtel's total addressable market.
  • This move could help the company enhance its competitive positioning.
  • Airtel is poised to redefine broadband accessibility in India.

In conclusion, Bharti Airtel's innovative approach towards integrating its 5G services could lead to transformational changes in household broadband access across the country.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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