Microsoft's New Partnership with Samsung: A Push to Revive XR Hardware

Wednesday, 7 August 2024, 08:45

Microsoft has taken a significant step towards revitalizing its extended reality (XR) hardware efforts by placing orders for Samsung's Micro OLED displays. This move is aimed at enhancing their XR devices and remaining competitive in the growing AR/VR market. The collaboration indicates a strategic focus on quality and innovation in their product offerings, potentially attracting a broader user base and giving them an edge in the technology landscape.
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Microsoft's New Partnership with Samsung: A Push to Revive XR Hardware

Microsoft's Strategic Move in XR Technology

In a bid to revive its extended reality (XR) ambitions, Microsoft has reportedly ordered Micro OLEDs from Samsung. This partnership is centered around enhancing Microsoft's XR hardware offerings with cutting-edge display technology.

Key Objectives of the Partnership

  • Enhancement of Device Quality: Samsung's Micro OLED technology is highly regarded for its superior resolution and brightness.
  • Competitive Edge: By leveraging this innovation, Microsoft aims to strengthen its position in the AR/VR market.
  • Wider User Engagement: Improved hardware is expected to attract more users to Microsoft's XR platforms.

This development highlights Microsoft's commitment to investing in quality and innovation as it seeks to regain its footing in the competitive XR landscape.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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