Meta Terminates Celebrity AI Avatars: A Reflection on User Engagement

Thursday, 1 August 2024, 17:04

Meta has decided to discontinue its celebrity AI avatars feature after less than a year of operation. The decision stems from a significant lack of user engagement, raising questions about the future of AI personas in social media. This move indicates a shift in focus for Meta as they reassess the relevance of AI technologies in their platform. As they move forward, it will be interesting to see how they innovate to attract user involvement.
Mashable
Meta Terminates Celebrity AI Avatars: A Reflection on User Engagement

Meta AI Celebrity Avatars Discontinued

After less than a year of availability, Meta is discontinuing its celebrity AI avatars feature. This decision comes in response to the low user engagement that plagued the project since its inception.

Reasons for Discontinuation

  • The avatars failed to attract active users.
  • Meta is refocusing its resources on more promising projects.

Future Implications

This move reflects a broader trend within the industry where AI innovations are regularly evaluated based on user interaction. As Meta looks to implement more engaging features, the potential directions they could take are open.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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