IOC Concludes Licensing Agreement with Nintendo and Sega, Marking the End of Mario and Sonic at the Olympic Games

Tuesday, 30 July 2024, 18:55

The International Olympic Committee (IOC) has officially ended its licensing agreement with Nintendo and Sega. This decision brings a close to the popular video game franchise 'Mario and Sonic at the Olympic Games'. As the digital landscape evolves, fans are left to reflect on the impact of these iconic characters in the sporting world. The end of this partnership signifies a shift in focus for both organizations and their future endeavors in the gaming and sports sectors.
The Verge
IOC Concludes Licensing Agreement with Nintendo and Sega, Marking the End of Mario and Sonic at the Olympic Games

IOC Ends Partnership with Nintendo and Sega

The International Olympic Committee (IOC) has officially concluded its licensing agreement with Nintendo and Sega. This decision ends the production of the popular game series 'Mario and Sonic at the Olympic Games'.

Impact on the Franchise

  • Fans have enjoyed the collaboration since its inception.
  • The game combined the worlds of video gaming and competitive sports.
  • This change raises questions about the future of Olympic video games.

Looking Ahead

With the digital landscape constantly evolving, both companies may explore new opportunities beyond this franchise. The end of this licensing deal opens doors for new innovations in both the gaming and sporting sectors.

In conclusion, the conclusion of this partnership marks an important transition at the intersection of gaming and sports.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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