Scotties Aims to Get Canadians to Properly Use Its Brand Name through New Ad Campaign
Scotties Facial Tissue Marketing Campaign
In a bid to strengthen brand recognition, Scotties Facial Tissue has launched a new advertising initiative aimed at educating Canadians on how to pronounce its name correctly. The campaign encourages consumers to call the brand by its true name when searching for high-quality facial tissues.
Focus on Product Quality
The ads prominently feature the brand's products, particularly the Scotties Ultra Soft and the Scotties Ultra Soft with Lotion. These products are marketed as top-of-the-line options for consumers seeking comfort and quality in facial tissues.
Engaging Consumers
By promoting clearer recognition of its name, the campaign aims to enhance consumer engagement and brand loyalty. The company the partnership with FCB Canada has chosen to support this initiative is integral for its success.
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