Scotties Aims to Get Canadians to Properly Use Its Brand Name through New Ad Campaign

Tuesday, 30 July 2024, 13:36

Scotties Facial Tissue is initiating a new marketing campaign urging Canadians to correctly pronounce its name. The ads emphasize the quality of their products, including the newly introduced Scotties Ultra Soft and Scotties Ultra Soft with Lotion. The brand aims to engage with consumers and foster brand recognition through this initiative, highlighting the importance of proper branding in consumer choices.
Shots
Scotties Aims to Get Canadians to Properly Use Its Brand Name through New Ad Campaign

Scotties Facial Tissue Marketing Campaign

In a bid to strengthen brand recognition, Scotties Facial Tissue has launched a new advertising initiative aimed at educating Canadians on how to pronounce its name correctly. The campaign encourages consumers to call the brand by its true name when searching for high-quality facial tissues.

Focus on Product Quality

The ads prominently feature the brand's products, particularly the Scotties Ultra Soft and the Scotties Ultra Soft with Lotion. These products are marketed as top-of-the-line options for consumers seeking comfort and quality in facial tissues.

Engaging Consumers

By promoting clearer recognition of its name, the campaign aims to enhance consumer engagement and brand loyalty. The company the partnership with FCB Canada has chosen to support this initiative is integral for its success.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


Related posts


Newsletter

Subscribe to our newsletter for the most reliable and up-to-date tech news. Stay informed and elevate your tech expertise effortlessly.

Subscribe