Perplexity's New Revenue Model: Ads and Publisher Partnerships
Perplexity's New Advertising Strategy
Perplexity has announced a significant change in its AI search engine strategy by introducing advertising. This new model will ensure revenue sharing with publishers whose content contributes to the search results.
Revenue Sharing Details
Dmitry Shevelenko, chief business officer of Perplexity, shared insights about this initiative. While specific revenue percentages remain undisclosed, he noted that it would involve a meaningful double-digit percentage being directed back to publishers.
Conclusion
This approach not only aims to establish a monetization strategy for Perplexity but also seeks to foster good relationships with content creators.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.