Koto's Creative Branding for Fitbit's Ace LTE Smartwatch for Kids
Monday, 29 July 2024, 06:15
Introduction
Fitbit has made strides in appealing to the younger demographic with its latest offering, the Ace LTE smartwatch.
Partnership with Koto
To enhance its market presence, Fitbit joined forces with Koto to develop a playful branding strategy.
Brand Strategy and Visual Identity
- Playful themes were central to the design approach.
- Use of bright colors and engaging visuals aimed at children.
- Focus on functionality that parents will appreciate.
Competitive Edge
This brand revival is crafted to capture attention in the competitive smartwatch market for kids, potentially leading to significant sales.
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