Intel Reintroduces Altera for Standalone FPGA Innovations

Intel Revives Altera Brand

Intel has announced the rebranding of its standalone FPGA company, previously known as the Programmable Solutions Group, to its original name, Altera.

The Market Opportunity

This move is aimed at targeting a robust market opportunity valued at over $55 billion. By leveraging the well-known name of Altera, Intel intends to enhance its presence in the FPGA sector.

Strategic Significance

• Altera's reintroduction is expected to drive innovation in flexible semiconductor solutions.
• The FPGA market is growing rapidly, and Intel aims to capitalize on this trend.
• The renaming could strengthen Intel's brand and market strategy.

In conclusion, Intel’s decision to revive the Altera name could significantly impact the company’s future in the semiconductor industry, positioning it effectively to exploit the growth potential within the FPGA market.