Microsoft’s Xandr Under Scrutiny for GDPR Compliance Over User Data Transparency
Tuesday, 9 July 2024, 07:00
Introduction
Noyb, a prominent privacy organization, has filed a formal complaint against Microsoft's Xandr, alleging that the platform is not in compliance with GDPR regulations.
Key Issues Raised
- Transparency issues: Noyb claims that Xandr fails to adequately inform users about how their data is being collected and utilized.
- Right of access: The complaint highlights that users are not receiving accurate information about their data, violating their rights as stipulated by GDPR.
- Inaccurate data usage: Concerns have been raised regarding how Xandr uses potentially incorrect information about users.
Conclusion
This complaint could have serious implications for Microsoft and its advertising practices, pushing for more stringent adherence to GDPR and enhancing the overall *transparency* of data-driven businesses.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.