FTC Aims to Prevent Price Increases in Gaming Services Following Activision Deal

Friday, 19 July 2024, 14:30

In light of Microsoft's recent adjustments to its Game Pass service post-Activision Blizzard acquisition, the FTC expressed specific concerns about potential price increases, a scenario they aimed to prevent. The regulatory body believes these changes, such as the one affecting popular title 'Call of Duty', could disadvantage consumers. This scrutiny highlights ongoing tensions between regulatory authorities and major tech companies in the gaming industry, stressing the importance of competitive pricing.
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FTC Aims to Prevent Price Increases in Gaming Services Following Activision Deal

Introduction to Regulatory Concerns

The FTC has voiced concerns regarding recent adjustments made by Microsoft to the Game Pass service.

The Activision Deal and Its Implications

Following the acquisition of Activision Blizzard, Microsoft is implementing changes that may affect users.

Price Increase Concerns

Specifically, the FTC aims to prevent price hikes, particularly regarding subscriptions that feature popular games like Call of Duty.

The Importance of Competitive Pricing

  1. The FTC believes it is crucial for competition to remain fierce in the gaming market.
  2. Consumer interests are at the forefront of these regulatory measures.

Conclusion

The ongoing discussions between the FTC and Microsoft underscore the challenges tech companies face when navigating regulatory environments while aiming to innovate and expand services.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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