Activision Acknowledges SBMM Experiment in Call of Duty as a Failure
Saturday, 27 July 2024, 18:04
Activision's SBMM Experiment
In a recent announcement, Activision declared its experimental approach to Skill-Based Matchmaking (SBMM) in the Call of Duty franchise a failure. The experiment aimed to improve player experiences but ultimately led to widespread dissatisfaction within the gaming community.
Community Reaction
- Players reported feeling frustrated with the changes.
- Many noted a significant drop in matchmaking quality.
- The experiment was conducted secretly, which raised concerns about transparency.
Moving Forward
In light of the negative feedback, Activision has committed to reassessing its SBMM policies to better meet player expectations. This reflects the company's ongoing efforts to enhance user experience in the Call of Duty series.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.