US Tech Giant C Spire Pulls Advertising from Paris 2024 Olympics Over Opening Ceremony Controversy
US Tech Company Takes a Stand
C Spire, a Mississippi-based telecommunications and technology company, has announced its decision to pull advertisements from the Paris 2024 Olympics. The company's action comes in response to a controversial performance at the opening ceremony, which included a parody of Leonardo da Vinci's renowned mural, the Last Supper.
Details of the Controversy
The opening ceremony featured drag queens and dancers reenacting the iconic painting, generating backlash from various audiences.
Company’s Response
- C Spire was shocked by the portrayal.
- They opted to terminate their advertising partnership.
This move highlights the company's commitment to its brand values and public reception.
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