US Tech Giant C Spire Pulls Advertising from Paris 2024 Olympics Over Opening Ceremony Controversy

Sunday, 28 July 2024, 10:21

A US tech company, C Spire, has decided to withdraw its advertisements from the upcoming Paris 2024 Olympics due to the controversy sparked by the opening ceremony. The ceremony featured a parody of Leonardo da Vinci's 'Last Supper' performed by drag queens and dancers, which has drawn widespread criticism. C Spire expressed shock at the event's portrayal and its decision to cut ties reflects the company's stance on the matter.
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US Tech Giant C Spire Pulls Advertising from Paris 2024 Olympics Over Opening Ceremony Controversy

US Tech Company Takes a Stand

C Spire, a Mississippi-based telecommunications and technology company, has announced its decision to pull advertisements from the Paris 2024 Olympics. The company's action comes in response to a controversial performance at the opening ceremony, which included a parody of Leonardo da Vinci's renowned mural, the Last Supper.

Details of the Controversy

The opening ceremony featured drag queens and dancers reenacting the iconic painting, generating backlash from various audiences.

Company’s Response

  • C Spire was shocked by the portrayal.
  • They opted to terminate their advertising partnership.

This move highlights the company's commitment to its brand values and public reception.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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