Mattel and AthLife Join Forces to Enhance Sporting Events with Barbie-Themed Experiences
Tuesday, 23 July 2024, 16:00
Introduction
Mattel, Inc. (NASDAQ:MAT), a leader in global toys and entertainment, has announced an exciting partnership with AthLife, Inc., a notable sports and entertainment marketer.
Branded Experiences
The partnership will feature branded game day activations at various sports arenas, focusing on Democratizing play for young girls.
Key Highlights
- Start of the Partnership: Kicking off with Barbie-themed games.
- Inaugural Event: Scheduled for August 30 at the Indiana Fever vs. Chicago Sky WNBA game.
- Barbie's Legacy: Celebrating Barbie's 65th anniversary.
Conclusion
This partnership illustrates Mattel's ongoing commitment to empowering all girls through interactive and engaging experiences in sports.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.