The Success of Apple's iPhone Assembly in India: A Game Changer

Monday, 22 July 2024, 17:03

Apple's decision to assemble iPhones in India has proven to be a lucrative move. Initially focused on exports, recent statistics show a significant increase in local assembly, with 10% of iPhones sold in India being assembled domestically in FY19. This figure has surged, reflecting both growth in local manufacturing and a strategic pivot to cater to the Indian market directly. In conclusion, Apple's commitment to local assembly has not only boosted its sales but also underscored the importance of the Indian market in its global strategy.
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The Success of Apple's iPhone Assembly in India: A Game Changer

Apple's Successful Assembly Venture in India

Apple's decision to assemble iPhones in India has yielded impressive results. Initially focusing on exports, the company has made strides in local sales.

Growth in Local Assembly

  • In FY19, only 10% of Apple's phones sold in India were assembled locally.
  • This number has since increased substantially, demonstrating a successful shift.

Strategic Impact

This move not only enhances local production but also signifies a broader strategy to tap into India's vast market.

Conclusion

Apple's commitment to local assembly reflects its intention to strengthen its presence in the Indian market, ultimately leading to significant growth in sales.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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