Swiggy Unveils New Link-in-Bio Feature for Small Business Growth

Monday, 22 July 2024, 13:09

Swiggy, the Indian food delivery giant, is transforming its Minis service into a versatile link-in-bio landing page designed for small businesses. This innovative pivot aims to enhance visibility and accessibility for local businesses, allowing them to connect with customers more effectively. The new service represents a strategic move by Swiggy to diversify its offerings in the competitive e-commerce landscape, further emphasizing its commitment to supporting small enterprises.
TechCrunch
Swiggy Unveils New Link-in-Bio Feature for Small Business Growth

Swiggy's Game-Changing Move for Small Businesses

Indian food delivery and quick commerce startup Swiggy has made a significant change by pivoting its Minis service. This new direction aims to serve small businesses better by turning it into a link-in-bio platform that enhances online presence.

Key Features of the New Service

  • Enhanced visibility for local businesses
  • Improved customer connectivity
  • Streamlined access to multiple business links

By adopting this model, Swiggy positions itself as a supportive partner for small enterprises, paving the way for growth in a digital-first world.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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