Immediate Strengthens CMP Strategy with Focus on Data Governance

Monday, 22 July 2024, 04:02

Immediate has taken significant steps in enhancing its Customer Management Platform (CMP) strategy by reducing its partnerships in ad tech. This move aims to improve data governance and streamline data handling processes. By slashing ad tech collaborations, Immediate is prioritizing better control and security over its data resources, which is crucial in today's data-driven landscape. Overall, this strategy shift positions Immediate for more robust data practices and potentially better compliance with regulations.
Digiday
Immediate Strengthens CMP Strategy with Focus on Data Governance

Immediate Enhances CMP Strategy

Immediate has recently made a strategic decision to strengthen its Customer Management Platform (CMP). This focus is particularly aimed at improving data governance across its operations. The company has decided to

  • Reduce its partnerships with ad tech companies
  • Enhance control over data utilization
  • Streamline data handling processes

By cutting back on these partnerships, Immediate seeks to improve its data management practices and ensure greater accountability with customer information. This shift illustrates a growing trend among companies to prioritize compliance and better data practices as they navigate the complexities of today's data challenges.

Conclusion

In summary, Immediate’s focused approach on enhancing its CMP while reducing ad tech ties signifies a vital movement towards better data governance. This strategy not only addresses current demands but also prepares the firm for future data-related regulatory landscapes.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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