New Guidelines by Ad Council for Alcohol Brands on Social Media

Wednesday, 17 July 2024, 09:12

The Ad Council has revised its social media guidelines for alcoholic beverages, emphasizing responsible advertising practices. The updated rules aim to address the influence of social media and influencers on alcohol consumption. This move is expected to impact how alcohol brands promote their products online to ensure a safer digital environment for users.
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New Guidelines by Ad Council for Alcohol Brands on Social Media

Overview

The Ad Council has introduced revised guidelines for alcohol brands regarding social media marketing.

Key Points

Responsible Advertising: Emphasis on responsible marketing practices.

  • Impact of Social Media: Addressing the influence of social media on alcohol consumption.

Conclusion

The updated social media guidelines by the Ad Council are designed to promote responsible advertising by alcohol brands in the digital space.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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