Amazon Introduces Rufus: New AI Shopping Assistant for Enhanced Customer Experience
Friday, 12 July 2024, 16:40
Amazon Introduces Rufus: New AI Shopping Assistant for Enhanced Customer Experience
Amazon has unveiled Rufus, a generative AI-powered shopping assistant, to enhance the shopping experience for U.S. customers.
The AI assistant offers personalized product recommendations and helps users make informed purchase decisions.
With its launch coinciding with Prime Day, customers can leverage Rufus to discover exclusive deals and streamline their shopping process, making it a valuable addition to Amazon's services.
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