Microsoft Pivots Marketing Efforts Towards Xbox Game Pass, Moving Away from Promoting Xbox Consoles

Friday, 12 July 2024, 08:52

Microsoft's decision to prioritize Xbox Game Pass over Xbox console sales comes as the company raised the subscription service's prices significantly. This strategic shift aims to drive more users towards the Game Pass and expand its user base. While the move may impact hardware sales, Microsoft is banking on the ongoing growth of its subscription model.

Microsoft's Strategic Pivot

Microsoft has decided to emphasize Xbox Game Pass over promoting Xbox consoles, following a price increase in the subscription service.

Focus on Subscription Model

This shift aims to attract more users to the Game Pass and expand Microsoft's user base.

  • Impact on Hardware
  • The move could affect hardware sales.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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