AMD Emerges as Top Brand, Apple Holds Reign as King in Latest Report

Tuesday, 9 July 2024, 10:19

The Kantar BrandZ Most Valuable Global Brands for 2024 report reveals AMD's remarkable rise in brand value, surpassing tech giants Intel, Samsung, and Xbox. Apple maintains its dominance as the most valuable brand. The total value of the top 100 brands has seen a significant 20% year-on-year increase, reflecting the evolving landscape of brand value and consumer perception.
Techspot
AMD Emerges as Top Brand, Apple Holds Reign as King in Latest Report

Overview

The Kantar BrandZ Most Valuable Global Brands for 2024 report showcases the shifting dynamics of brand value in the tech industry.

Key Points

  • AMD's Ascendancy: Surpasses Intel, Samsung, and Xbox in brand value.
  • Apple's Dominance: Continues to hold its position as the most valuable brand in the global market.
  • Overall Growth: Top 100 brands collectively increase in value by 20% year-on-year.

The report underscores the importance of brand value and market positioning in the ever-evolving tech landscape.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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