Ad Revenue Plunge at X Despite AI Promises: Advertisers Wary of Safety Concerns

Wednesday, 10 July 2024, 06:18

X faces a significant 20% decline in ad revenue, as Elon Musk champions AI targeting for ads. However, major advertisers remain doubtful due to persistent safety issues and escalating political tensions. The struggle highlights the importance of balancing AI advancements with user safety and industry trust.
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Ad Revenue Plunge at X Despite AI Promises: Advertisers Wary of Safety Concerns

X's Ad Revenue Plunge

X is grappling with a substantial 20% decrease in ad revenue.

Elon Musk and AI Targeting

Musk promotes AI-driven targeting for ads.

  • Major Advertisers Skeptical: Key advertisers are hesitant due to safety concerns.
  • Political Tensions: Increasing political pressures contribute to the skepticism.

The challenges underscore the balancing act needed between AI progress and ensuring user safety and advertiser confidence.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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