Nike Announces End of App Support for Popular Self-Tying Sneaker Model

Tuesday, 9 July 2024, 19:00

Nike has revealed plans to discontinue the mobile app that controls the Adapt BB self-tying sneakers. Following the announcement, users will no longer be able to download the app after August 6, and updates for the app will cease. This move signifies a shift in Nike's strategy for supporting its futuristic sneaker technology, prompting concerns among current and potential owners.
WIRED
Nike Announces End of App Support for Popular Self-Tying Sneaker Model

Nike's Decision to End App Support for Adapt BB Sneakers

After August 6, the app controlling the $350 self-tying sneakers will no longer be available.

  1. Discontinuation: Nike announces permanent cessation of app support and updates.
  2. User Impact: Owners of the sneakers express concerns over future functionality.

This decision highlights Nike's evolving approach to maintaining technology-dependent products like the Adapt BBs. As the company transitions away from the app, users may face challenges in utilizing advanced features of the high-tech footwear.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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