Marketers Skeptical of X Brand Safety Despite Musk's Cannes Charm Offensive
Monday, 8 July 2024, 12:27
Marketers Skeptical of X Brand Safety
In a surprising development, the number of companies advertising on X has seen a significant drop of 11% year-over-year, falling to 10,600 in 2024 from nearly 12,000 in 2023.
Charm Offensive at Cannes
Musk's high-profile charm offensive at Cannes has failed to reassure marketers about the safety and effectiveness of the X platform.
Continued Skepticism
Despite Musk's efforts, marketers continue to express doubts and concerns regarding the credibility and brand safety on X.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.