French publisher makes significant investment by acquiring Swipewipe app

Tuesday, 25 June 2024, 12:00

French publisher MWM has made its largest acquisition to date by purchasing the popular Gen Z photos app Swipewipe. The founder of Swipewipe benefits financially from the deal through an ongoing revenue-sharing agreement, allowing him to take some money off the table while maintaining a stake in the app's success. This acquisition marks a strategic move by MWM to expand its reach in the digital market and tap into the growing Gen Z user base.
TechCrunch
French publisher makes significant investment by acquiring Swipewipe app

The Deal

French publisher MWM has acquired the Gen Z photos app Swipewipe in a significant transaction. The founder of Swipewipe stands to benefit financially through an ongoing revenue-sharing agreement with MWM.

Financial Gain

The deal allows the founder to take some money off the table while retaining a stake in the app's success and financial gains.

Market Expansion

MWM's acquisition of Swipewipe represents a strategic move to expand its presence in the digital market and target the growing Gen Z demographic.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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