French publisher makes significant investment by acquiring Swipewipe app

Tuesday, 25 June 2024, 12:00

French publisher MWM has made its largest acquisition to date by purchasing the popular Gen Z photos app Swipewipe. The founder of Swipewipe benefits financially from the deal through an ongoing revenue-sharing agreement, allowing him to take some money off the table while maintaining a stake in the app's success. This acquisition marks a strategic move by MWM to expand its reach in the digital market and tap into the growing Gen Z user base.

TechCrunch — French publisher makes significant investment by acquiring Swipewipe app

The Deal

French publisher MWM has acquired the Gen Z photos app Swipewipe in a significant transaction. The founder of Swipewipe stands to benefit financially through an ongoing revenue-sharing agreement with MWM.

Financial Gain

The deal allows the founder to take some money off the table while retaining a stake in the app's success and financial gains.

Market Expansion

MWM's acquisition of Swipewipe represents a strategic move to expand its presence in the digital market and target the growing Gen Z demographic.

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