McDonald’s Decision to Halt AI Voice Ordering Trial

Monday, 17 June 2024, 12:00

McDonald’s has discontinued its two-year test of AI-driven voice-ordering systems at 100 drive-thru sites. The company also terminated its collaboration with IBM concerning AI order-taking technology. This action showcases a strategic shift for McDonald's away from AI-driven customer interactions, raising questions about the future integration of AI in fast-food chains.
Engadget
McDonald’s Decision to Halt AI Voice Ordering Trial

McDonald’s Decision to Halt AI Voice Ordering Trial

McDonald’s has decided to discontinue the trial of AI-driven voice-ordering systems at more than 100 drive-thru locations. This move marks a departure from their previous strategy.

Partnership with IBM Terminated

McDonald’s also ended its partnership with IBM associated with AI order-taking technology.

Questions on the Future of AI in Fast-Food Chains

This decision leads to speculation about the future integration of AI in customer interactions within the fast-food industry.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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