YouTube Tests Infinite Scrolling Feature to Compete with Doomscrolling Platforms
YouTube Introduces Infinite Scrolling for Video Content
YouTube is testing out an unlimited swipe-through model, where select Android users can slide up to receive a new landscape video. This move signifies a shift towards the doomscrolling trend embraced by platforms such as TikTok and Instagram.
Details of the Infinite-Scroll Experiment
According to tech commentator Tushar Mehta, this feature allows users to scroll vertically through traditional videos. Mehta criticized the feature, stating that YouTube is undermining gestures in its Android app. Feedback from early users will influence decisions on a broader rollout.
User Reactions to the Change
Reactions on social media have been largely negative, with many users frustrated by the potential shift. One user stated, 'I'm not doomscrolling endless garbage,' emphasizing the desire for content specificity rather than algorithm-driven randomness.
The Shift Towards Infinite Scrolling
The imminent possibility of infinite scrolling marks a significant departure from YouTube’s traditional content curation methods. Historically, YouTube has relied on a recommendation algorithm to draw users into a rabbit hole of videos. However, this new experiment could signal the platform's embrace of endless video feeds, inviting users to engage in doomscrolling.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.