European Union Regulatory Pressures Shift Facebook and Instagram Ad Practices
Tuesday, 12 November 2024, 22:30
Impact of European Union Regulations on Meta’s Advertising Strategy
Meta Platforms has announced a significant change regarding how Facebook and Instagram will serve ads to users in Europe. Following ongoing pressure from the European Union aimed at enhancing privacy and promoting fair digital competition, Meta plans to offer users the opportunity to see ads that are less personalized.
Details of the New Advertising Options
- Users can stick with the existing free version or sign up for an ad-free subscription.
- A new option will allow free users to view less personalized ads, focusing on recent session activities.
- The personalization will be limited to a two-hour window, considering only minimal data like age and location.
This strategic shift by Meta aims to comply with strict European Union data privacy regulations, emphasizing the importance of user consent and transparency.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.