Influencers in Internet Culture Analyze Their Political Voting Behavior

Influencers Impact on Internet Culture and Politics

Influencers hold a pivotal position in shaping internet culture and politics today. As the recent election unfolded, countless non-political creators felt compelled to openly support candidates, influencing a myriad of followers. For some influencers, like TikToker Kate Glavan, the silence on such a crucial day painted a vivid picture of their values, suggesting that merely continuing business as usual might not resonate well with their audience.

The Dichotomy of Political Silence

While followers crave insights into who their favorite influencers voted for, the dilemmas influencers face become apparent. Acknowledging a political preference risks alienating a portion of their fanbase, thus creating a lose-lose scenario. Some social media users are vocal about their frustrations concerning influencers who choose silence amid a critical time.

Influencers as Informal Media Outlets

• The power of social media influencers rivals traditional outlets.
• Research indicates that around 54% of U.S. adults refresh their news through social media.
• Many influencers receive payment to persuade followers, influencing voter choices.

Budding researchers from Management Information Systems Quarterly emphasize that this dynamic has profound implications for public discourse. Influencers might amplify perceptions, creating polarized views instead of fostering informed conversations about candidates' policies.

Political Engagement: A Double-Edged Sword

Ultimately, influencers' human tendency to form political opinions begs the question: can they remain apolitical? As they tread this murky path, their choices profoundly impact the public's understanding of wedging political discourse into the world of internet culture.