Influencers on Instagram and TikTok are Shaping Political Discourse

Tuesday, 29 October 2024, 18:27

Influencers on Instagram and TikTok are increasingly involved in politics by cashing in to sway votes. This trend raises questions about transparency and ethics in social media endorsements. With substantial payments, influencers are influencing voter behavior ahead of the 2024 election.
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Influencers on Instagram and TikTok are Shaping Political Discourse

Influencers and Politics: A New Strategy

Influencers are now at the forefront of political campaigns, engaging with massive audiences on Instagram and TikTok. Internet personalities like Tana Mongeau expose stories of significant payment offers for political endorsements. During the 2024 election, both parties have opted to use these content creators to reach engaged youth demographics.

The Financial Incentive

  • Influencer Payments: Ranging from $200 to $100,000 for political posts.
  • Both parties allegedly utilizing influencers for campaign visibility.

Transparency in Endorsements

The Federal Election Commission's recent ruling indicates influencers are not obligated to disclose payments for endorsements, unlike traditional political advertising.

Voter Trust and Social Media

  1. Young voters often rely on platforms like TikTok for news.
  2. Calls for disclaimers in influencer promotions have emerged.

Implications for the Future

This evolving dynamic of social media influencers in politics prompts many to question the integrity and transparency of political endorsements in the digital age.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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