TikTok's Role in College Decision-Making: A New Educational Trend
Social Media and College Choices
In today's digital landscape, TikTok is emerging as a significant factor in students' college decisions. High schoolers are increasingly prioritizing how institutions will be perceived on social media.
Influencers Assessing Aesthetics
- Morgan McGuire considers campus beauty and photogenic events essential.
- Teen Vogue highlights the shift in priorities among college-bound TikTok influencers.
The Growing Importance of TikTok
A 2023 Pew Research study reveals TikTok is the second most popular app for ages 13 to 17, shaping out the evolving dynamics of college culture. With millions of posts tagged with #college, these platforms serve as unconventional guides to higher education.
Monetization of Influence
- Average annual salary of TikTok influencers exceeds $130,000.
- Monetization avenues include brand deals and the TikTok Creator Fund.
The Strategic Career Move
Ultimately, for these young influencers, college selections transcend traditional education metrics, intertwining with their social media personas.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.