Instagram's Video Quality Changes Lead by Adam Mosseri

Sunday, 27 October 2024, 20:25

Adam Mosseri discusses Instagram's new video quality settings, where video popularity determines the quality levels. According to Mosseri, popular videos are displayed in higher quality, while less popular ones face lower quality settings. This shift aims to improve user engagement and content visibility on the platform.
Techcrunch
Instagram's Video Quality Changes Lead by Adam Mosseri

Understanding Instagram's Video Quality Strategy

In a recent announcement, Adam Mosseri, the head of Instagram, revealed that the quality of videos on the platform varies based on their popularity. Videos that garner more engagement and views will be shown in a significantly higher quality than those that do not.

The Impact of Popularity on Video Quality

  • The exciting shift aims to enhance user engagement.
  • Popular content receives priority, ensuring it is presented at its best.
  • Less popular videos may experience a drop in viewing quality.

This strategy reflects Instagram's commitment to delivering an engaging user experience while encouraging creators to produce more compelling content.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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