Chess as a Spectator Sport: Insights from Magnus Carlsen and Kaja Snare

The Rise of Chess as a Spectator Sport

Chess is evolving into a spectator phenomenon, largely thanks to Magnus Carlsen and a new startup Take Take Take. After dominating the chess scene for years, Carlsen is now pushing for chess to gain mass appeal with features designed for both hardcore fans and casual viewers.

Innovative Engagement Strategies

The app provides live broadcasts with real-time data visualizations called the eval bar that showcase each player's winning chances, merging technology with viewer engagement. Kaja Snare is leading the commentary to enhance the viewer experience, making chess captivating for all.

• Take Take Take launched in 2023 with $3 million in funding.
• Educational features will help fans understand strategies better.
• A conventional idea of presenting chess matches is changing, likely appealing to a broader audience.

The Future of Chess

With a history that teeters between popular culture and obscurity, chess's time may be ripe once again. Though computers once threatened its relevance, they now play a crucial role in making amateur players appreciate grandmaster tactics, potentially leading to a resurgence like the Fischer-Spassky era.

Vision for Chess's Popularity

Experts predict that in five years, major chess venues could host massive crowds, transforming matches into grand events akin to prizefights. The collaborative efforts of Carlsen and Snare could make this dream a reality as they strive to capture the imagination of American audiences.