Disney and Apple: The Impact of App Store Fees on Media Partnerships
Tuesday, 22 October 2024, 12:08
Disney's Decision to Move Subscription Sign-Ups
In a significant shift, Disney is instructing potential customers to sign up for Hulu and Disney+ directly through its official website, rather than using Apple's App Store. This change is born from dissatisfaction with the 15% fees that Apple takes from subscriptions, which Disney CEO Bob Iger has publicly challenged.
The Implications for Media and Tech
- Reduced Revenue for Apple: As subscribers shift to Disney's platform, Apple faces potential revenue losses.
- Increased Control for Disney: Disney gains greater control over pricing and customer data with this move.
- Long-Term Partnerships at Risk: Disney and Apple's collaboration may weaken, impacting future projects.
Despite this fracture over fees, both companies continue to collaborate on various projects, highlighting the complexity of their relationship.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.