Snapchat's Role in Politics: Kamala Harris vs. Donald Trump
Harris's Big Bet on Snapchat
Throughout 2024, the Harris for President campaign has purchased 5,619 Snapchat ads, per the company’s disclosures, targeting younger demographics in swing states.
Engaging Gen Z Voters
With 52.3% of Snapchat users being Gen Z, Kamala Harris’s campaign is significantly investing in this platform, while Donald Trump, banned since January 6, 2021, is missing out on this vital voter engagement opportunity.
Content Tailored for Youth
- Harris operates a personal Snapchat account filled with relatable content for young voters.
- Controversial ads from her campaign have sparked debates on social media platforms.
Trump's Absence from Snapchat
Trump's ban from Snapchat continues to leave him absent from a platform appealing to young voters, impacting his campaign strategies.
Political Landscape Disparities
The demographic of Snapchat leans slightly Democrat, creating challenges for a conservative campaign approach.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.