E-Commerce Strategies for Apple’s iPhone 16 Price Cuts During Singles' Day
Monday, 21 October 2024, 06:06
Apple Innovates E-Commerce Strategies
As part of the Singles' Day promotions, Apple has implemented aggressive price cuts for its iPhone 16 series, with discounts of up to 1,600 yuan.
Promotional Details
- Price reductions on Tmall and JD.com.
- Bundle offers with AppleCare+ subscriptions.
- Competition from rivals like Huawei Technologies.
These strategies aim to enhance sales during the crucial shopping festival amid challenges in the Chinese smartphone market.
Impact of E-Commerce on Sales
Analyst Kuo Ming-chi noted a nearly 13% dip in pre-order sales for the iPhone 16 compared to last year’s iPhone 15.
The introduction of Apple’s on-device AI system, not available in Chinese, has also contributed to this trend.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.