Facial Recognition Technology and Surge Pricing Concerns with Kroger

Facial Recognition Technology's Role in Pricing Controversy

Kroger is under scrutiny as local lawmakers, including Detroit Congresswoman Rashida Tlaib, challenge the grocery chain's plans to implement facial recognition technology for pricing.

Accusations of Surge Pricing

Tlaib's concerns focus on the potential for price gouging and discrimination stemming from the use of these technologies. The accusations center around a digital price tag program that could alter how customers are charged based on their features, such as gender and age.

Public Reaction

• Shopper Jalen Davis expressed his fears, stating, 'Groceries is not a stock market.'
• Kroger's corporate office firmly denied the allegations, confirming, 'We have never engaged in surge pricing.'

Instead, Kroger claims that their technology is aimed at lowering prices for customers, especially amid current inflation challenges.

Future Implications

As the debate continues, customers are questioning how this technology will ultimately affect their shopping experience. Layla Robertson voiced concerns about ethical considerations in using such technology.