Amazon’s First Color Kindle: A Game Changer in Ereaders
The Evolution of E-Readers
Amazon’s device and services lead Panos Panay highlighted the popularity of Kindles during a recent hardware briefing. Users are reading an average of 20.8 billion pages monthly, a testament to the enduring appeal of these e-readers. Sixty percent of Kindle sales in 2023 were from first-time customers. “Seeing the highest sales of Kindle in over a decade, customers are reading more than ever,” Panay notes.
What’s New in the Kindle Lineup
It's been a few years since the beloved gadget, now in its 17th year, underwent a major update. The latest Kindle Paperwhite (11th generation) debuted in 2021, followed by the entry-level Kindle (11th Gen), Kindle Scribe, and Kindle Kids in 2022. Competing products from brands like Kobo and Boox have entered the market, introducing features like color displays and page-turn buttons.
To compete with these advancements, Amazon has launched four new models: Kindle (12th Gen), Kindle Paperwhite (12th Gen), Kindle Scribe (2nd Gen), and the groundbreaking **Kindle Colorsoft**, recognizing the need for a color e-reader. Panay referred to this as “the largest shift of the Kindle lineup in years.”
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.