Chinese Smartphone Brands and Apple Lead Global Shipments

Tuesday, 15 October 2024, 11:40

Chinese smartphone brands experienced significant growth during the third quarter, with Apple’s iPhone 15 contributing to the global market increase. Apple and brands like Vivo and Xiaomi propelled shipments over 316 million units, showcasing resilience amidst economic headwinds. IDC and Canalys report a shifting competitive landscape with emerging economies driving demand.
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Chinese Smartphone Brands and Apple Lead Global Shipments

Market Overview

Chinese smartphone brands have seen a notable increase in shipments, buoyed by Apple's iPhone 15 release. Worldwide smartphone shipments climbed 4% to exceed 316 million units in Q3, indicating growth despite economic challenges.

Brand Performances

  • Xiaomi: Maintained the No. 3 position with 42.8 million units, capturing over 13% of the market.
  • Oppo: Shipped 28.8 million units, marking nearly 6% growth year on year.
  • Vivo: Achieved impressive growth of almost 23%, with 27 million units sold.
  • Apple: The second largest vendor saw iPhone shipments rise by 3.5% to 56 million units.

Future Outlook

Analysts suggest that despite initial apprehensions, Apple's iPhone 16 is expected to help maintain momentum heading into 2024, particularly as Apple Intelligence expands into new markets.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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