Marketing Innovations: Unveiling Next Gen Stats and In-Stadium Experiences with Genius Sports

Monday, 14 October 2024, 15:05

Marketing strategies evolve as the Los Angeles Rams leverage Next Gen Stats in collaboration with Genius Sports to enhance fan engagement. This partnership promises augmented, data-driven in-game highlights that transform the spectator experience at SoFi Stadium. By integrating innovative technologies, the Rams are setting new standards in sports marketing and fan interaction.
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Marketing Innovations: Unveiling Next Gen Stats and In-Stadium Experiences with Genius Sports

Marketing Innovations in Sports Engagement

Los Angeles, US & London, UK – The Los Angeles Rams are spearheading a remarkable marketing initiative by collaborating with Genius Sports Limited. This alliance will provide fans with immersive, data-driven in-game highlights displayed on SoFi Stadium’s iconic Infinity Screen during every Rams home game. The highlights will leverage the NFL’s proprietary Next Gen Stats (NGS) data, showcasing important metrics such as player locators, speeds, and quarterback throw times.

Augmented Experiences with GeniusIQ

Powered by the innovative GeniusIQ platform, this partnership not only enriches the viewing experience but also transforms marketing strategies. Integrations from Verizon will enhance these insights, creating premium advertising opportunities directly in front of a captivated audience, thereby strengthening brand connections.

  • Chief Marketing Officer Kathryn Kai-ling Frederick emphasizes the commitment to delivering unparalleled experiences.
  • Genius Sports enhances fan engagement through advanced analytics and immersive content.
  • By merging real-time statistics with in-game visuals, brands can maximize their impact.

Setting New Benchmarks in Fan Interaction

Through this innovative collaboration, the Rams aim to redefine the marketing landscape in sports, proving that fan engagement can go beyond the traditional methods. By harnessing advanced technologies like machine learning and AI, they are ensuring that every on-field moment is enriched with valuable insights.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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