How AI is Transforming the Fan Experience in Sports
Tuesday, 8 October 2024, 09:00
AI's Role in Transforming the Fan Experience
For billions, being a sports fan revolves around community and identity. But what drives their fandom? AI is beginning to reveal these insights. Two key enablers are:
Changing Trends in Consumption
- Fans now consume sports mainly through digital streaming, which demands personalized experiences.
- Generative AI provides hyperpersonalized content, enhancing viewer engagement.
Access to Sports Data
With AI-powered tech, sports data collection has dramatically improved, allowing for deeper analysis and richer fan experiences.
- Sportradar’s computer vision tech gathers 100 times more data points than traditional methods.
- This data leads to customized analytics and interactive experiences for fans.
Together, these advancements foster a cycle of engagement, making fans feel closer to the action.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.