Understanding CTV Surveillance: Calls for FTC and FCC Action on Streaming Ads
CTV Surveillance: Urging Action from the FTC and FCC
A recent 48-page report highlights the pressing need for the FTC and FCC to investigate the connected TV (CTV) industry's data harvesting practices, particularly in how they target consumers.
The Impact of Ads and Streaming Data Privacy
The document, published by the Center for Digital Democracy, claims that the companies behind streaming services and smart TVs have created a "surveillance system" that raises serious privacy concerns. According to Jeffrey Chester, co-author of the report, this situation poses a significant threat to consumer privacy by leveraging generative AI technology.
- Streaming Services at a Glance
- Amazon
- NBCUniversal
- Tubi
- Smart TV Manufacturers
- LG
- Samsung
- Vizio
As discussed in the report, the intensive tracking and data collection methods employed in CTV systems have resulted in numerous consumer rights violations. This has led to a call for stronger regulation from the FTC and FCC.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.