Apple's Shift Away from Annual Product Release Cycle: Insights on iPhones, iOS 18, and AI Capabilities
Monday, 7 October 2024, 05:14
Apple's Transition from Annual Releases
Apple is adopting a new strategy regarding its product release cycle, departing from its traditional annual unveiling of iPhones and hardware releases.
Shifting Focus on AI Capabilities
Marked by Mark Gurman's insights, this shift is underscored by AI capabilities and staggered rollouts, allowing Apple to address the complexity of software and hardware.
- Apple Watch transitions to a two-year refresh cycle
- iOS 18 updates spread throughout 2025
- More flexible launches to meet market demands
This approach aims to ensure smoother development and innovation while reducing the pressure on teams responsible for iOS and other product line updates.
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