Innovative Verified Checkmark Feature by Google in Search Results
Google Experiments with Verified Checkmarks
Google is currently conducting a test involving verified checkmarks in its search results. These checkmarks serve as indicators to help users easily identify trusted businesses and avoid fraudulent websites. Currently, users can spot blue checkmarks next to the links of brands like Meta and Apple. This feature aims to boost user confidence in the authenticity of websites.
Details of the Experiment
According to Google spokesperson Molly Shaheen, this experiment is designed to enhance the shopping experience by allowing users to identify reliable businesses online. By hovering over the checkmarks, a message appears stating that “Google’s signals suggest that this business is the business that it says it is.” This information is verified using a combination of website verification, Merchant Center data, and manual reviews.
Similarities to BIMI
This search verification experiment seems to align with Google’s existing Brand Indicators for Message Identification (BIMI) feature, which offers checkmarks in Gmail's apps for verified senders. Although not officially announced, this feature reflects Google's ongoing commitment to improving secure user experiences in digital spaces.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.