Apple's Retail Strategy: New Stores in India and iPhone 16 Production
Apple's Retail Expansion in India
Apple is making significant strides by planning to open more retail stores in India, specifically in Bengaluru, Pune, Delhi-NCR, and Mumbai. This expansion follows the successful launch of its flagship stores earlier in 2023, showcasing its commitment to engaging Indian consumers.
New Store Locations
- Stores are being planned for major metropolitan areas.
- Apple's first store in Mumbai opened in April 2023.
- Followed by a second store in New Delhi.
Despite the lack of confirmed dates, Apple’s retail senior vice president, Deirdre O’Brien, expressed enthusiasm for broadening the company's presence.
Local Manufacturing of iPhone 16 Pro
In addition to expanding its retail footprint, Apple has announced the local manufacturing of the iPhone 16 and its variants, including the iPhone 16 Pro and iPhone 16 Pro Max. This initiative marks a significant step forward in Apple's strategy to bolster local production in India.
Production Challenges
- Current production in India consists of about 10-15% of global iPhone output.
- Initial projections aimed for 20-25% by 2025, now adjusted to 2027.
- Challenges involve scaling up and mastering local manufacturing processes.
Even with production challenges, Apple’s revenue trajectory in India is strong, reporting a 42% increase year-on-year to $8.7 billion.
Strategic Importance of India
As Apple amplifies its retail and manufacturing proliferation in India, it is set on strengthening its position in the world’s most populous nation.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.