Artificial Intelligence in Advertising: The ChatGPT Impact
Advertising Innovation Through AI
Artificial intelligence is fundamentally changing the marketing landscape. According to JLL CMO Siddharth Taparia, the launch of ChatGPT in November 2022 marked a pivotal moment for the firm's approach to advertising.
The Genesis of JLL GPT
Our journey into AI started with an exploration of tools like ChatGPT. By August 2023, we created JLL GPT, the first large language model tailored for commercial real estate.
Transforming Workflow Efficiency
- Before AI: Drafting agreements often took 4-6 weeks.
- With JLL GPT: Initial drafts now take mere minutes.
This transformation allows our marketing teams to enhance their effectiveness, making processes significantly quicker.
The Future of Client Interactions
We’re also innovatively leveraging AI for initial client interactions. Previously, these tasks were limited by human availability; we can now provide 24/7 support.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.