Amazon Prime Video's Enhanced Ad Experience in 2025
Wednesday, 2 October 2024, 15:28
Amazon Ads in 2025: A New Era for Streaming
Amazon is set to revolutionize its streaming service with enhanced ads on Prime Video starting in 2025. The shift includes the introduction of shoppable ads designed to create interactive viewing experiences. These new formats, which encompass carousel ads, pause ads, and brand trivia ads, are anticipated to elevate engagement levels among viewers.
New Advertising Formats Unveiled
- Shoppable Ads: Enabling instant purchasing while watching.
- Carousel Ads: Highlighting multiple products.
- Pause Ads: Providing ads during video pauses.
With these initiatives, Amazon is not just increasing ad volume but also enhancing viewer interaction with the content.
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