Digital Advertising Transformation: Alkimi Welcomes Robert Bradley as Non-Executive Director

Digital Advertising's New Era

London, United Kingdom, 2nd October 2024, FinanceWire

Alkimi Appoints Robert Bradley

UK-based Alkimi, the world’s first decentralized ad exchange, has *excitedly* announced the appointment of Robert Bradley as Non-Executive Director. With over 20 years of experience in the media industry, Robert has been at the forefront of *digital innovation*, commercial strategy, and ad tech operations, driving significant revenue growth in global markets.

As an advisor at Alkimi, Robert will leverage his extensive background in digital ecosystems, ad technology, and international commercial strategy to assist in scaling Alkimi’s platform, bringing innovative solutions to the advertising industry.

Impact of Bradley's Expertise

“Robert’s unparalleled expertise in the media sector aligns perfectly with Alkimi’s vision of disrupting traditional advertising,” said Ben Putley, CEO & Co-Founder of Alkimi. “At our core, we believe in tackling transparency at an industry level, reducing fees *while* enhancing efficiency.”

Bradley’s career includes notable leadership roles at News Corp, CNN International Commercial, and Warner Bros. Discovery. His recent focus on *digital transformation* positions him uniquely to guide Alkimi’s next growth phase.

Alkimi's Commitment to Innovation

“Alkimi is at the cutting edge of the advertising industry, and I’m excited to be part of a team that’s redefining brand-audience connections,” Bradley stated. His depth of experience in AdTech and *programmatic advertising* will be invaluable as Alkimi expands its offerings.

Bradley will make his first live panel appearance with Alkimi at Zebu Live in October.

About Alkimi

Alkimi is a decentralized alternative to inefficient legacy programmatic ad exchanges, aiming to restore value between advertisers, publishers, and users. Utilizing a custom layer 2 scaling solution on the Ethereum network, Alkimi offers the fastest, infinitely scalable solution with zero fraud, low transaction fees, and complete end-to-end transparency.